Why is Harley-Davidson dropping diversity initiatives after the right-wing anti-DEI campaign?

What is their lifestyle?

Harley geezers love spreading contempt for smaller, lighter Japanese “rice burners,” after they’ve taken their Geritol and used their walkers to hobble to the front porch for another rousing afternoon of “hey you kids get off my lawn.”

They need new customers or they’re done. Their existing customer base is aging out and, well, dying. Millennials don’t like their motorcycles, but Harley has long been a company that flat-out refuses to change their products to match what people want; they’ve long believed they should make whatever they want to make and people should just buy that.

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Next year, things will turn around. Next year for sure. We just have to hang on until then. Next year.

So what do you do if your existing customer base of geezers and sycophants hates the idea of you selling to a new demographic? If you’re Harley, you keep selling to the old demographic and hope for a miracle.

The Geezer Brigade starts flinging their walkers about and posting angry diatribes on AOL.

Have you worn a tight black mini skirt?

All their existing customers shake their canes and whine about them “selling out.”

Whenever they try to get new customers, they risk pissing off the dudes who were born to ride Donald Trump, or at least fellate him.

Big noisy eyewateringly expensive machines that make senior citizens feel like it’s still 1962.

Why aren't you a Trump supporter?

Typical Harley-Davidson customer

What happens if they build new bikes?

Conservative old men who haven’t seen a movie since Dennis Hopper stopped being a leading Hollywood draw.

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What is their product?

If Toyota were facing demographics that grim, they’d, you know, change their lineup and try to appeal to new customers.

Harley-Davidson is facing some rather unfortunate demographic realities. If you look at their sales since the 1990s, they’re looking pretty grim:

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They’re terrified to abandon these guys because they know these guys buy their bikes, at least until they go broke buying Trump shoes and NFTs. Millennials think Harley Davidson is a joke, mainly because Harley Davidson is a joke. Gen Z is like “Harley who? You mean the Joker’s girlfriend? Margot Robbie? Yeah, she’s hot.”

The demographics for Harley-Davidson are just as grim as their sales figures: the average Harley customer is over 50, and the average age of a registered Harley motorcycle is about 10 years.

They sell obnoxiously, stupendously overpriced bikes to old white men who wear Donald Trump jackets.

Hello, I have a question about astral projection. I started to get interested in this a little while after my mum passed in april. I thought I may be able to see her and speak with her if I managed to achieve astral projection. Since this interest, every time i sleep on my back I go into sleep paralysis. However, I cant progress into astral projection because it is very scary for me as I feel like I'm suffocating when this happens. I panic and force myself to wake up. This only ever happened about once a year before this. It sometimes lasts a long time. This has happened about 3 times per week since my mum died, as mentioned on a previous post. I no longer try to go into it anymore(due to the suffocating feeling), but it still happens. I read that sleep paralysis is the pathway to astral projection. Why has this started to happen so frequently since simply taking an interest in it? Is this connected to the afterlife? I am concerned about it as I now cannot seem to stop this happening. Could it be my mum trying to communicate? Im asking due to more knowledge around this in this group.

What happens if they try to attract new customers?

But Harley is trapped. They’re a lifestyle brand, not a motorcycle company. When you look at them as a lifestyle brand rather than a motorcycle company, a lot of things start to make sense.

This…is not a healthy company with a bright future ahead.

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